They've requested a simple yet impactful poster that encapsulates the essence of Lovelia's mission. The goal is to create a visual masterpiece that embodies diversity, authenticity, and the freedom to find love on one's own terms. My Solution is simple yet authentic. I wanted to showcase all of the love that's out there in the world and in turn I came up with a design that encapsulates just that by putting up imagery of couples of different walks of life in line with some typography that highlights Lovelia's goal.
For the second part of the campaign, they wanted to show the different people that they were trying to target. My solution was to create some collage of people sharing their love in a creative way.
For the last stage of the campaign, they wanted to have a social media presence. My solution to this was showcase real couples that had found love through Lovelia and create a bond between them and the audience.
